Friday, December 09, 2005
And now for something unbelievable...
I was at a karaoke bar with some friends last week, and while people were suggesting songs for each other to sing, Unbelievable by EMF was suggested.
I was in high school when that song came out; I got the cassette for my birthday (incidentally, the rest of the album blew, and EMF readily earned the title of One-Hit Wonder). It had heavy rotation both on the MSU’s radio station and at the club we went to every weekend. It was a decent song that quickly faded to being a minor sports anthem.
This particular night at the karaoke bar, when it was suggested, one of the girls at the table greeted the suggestion with a blank look. When I told her the age of the song, she replied, “Oh, I was five when that came out. No wonder I don’t know it.”
As if that wasn’t enough to make me feel old, I heard the song on a commercial this morning. But it gets worse.
One thing that’s good at making one feel old is when a song you’ve known, loved, and grown with is in a commercial for something that you feel is targeted toward an older demographic. When Psychic TV was featured on a Volkswagen commercial, I didn’t flinch; they were trying to sell me a Volkswagen by using my music, and that put me in a young hip demographic.
When Iggy Pop’s Lust for Life appeared in Carnival Cruise line commercials with the “liquor and Drugs” cleaned out, it hurt a bit, as did the appearance of the Clash's London Calling in a Jaguar commercial. Still, these songs were out for a while before I discovered them.
Now, EMF’s Unbelievable made an appearance on a commercial; not just any commercial, it's a commercial for Kraft cheese. Not only that, they either got the band or a sound alike to recut the vocals, and now the commercial for Kraft Cheese Crumbles boasts that this particular cheese is “Crumbelievable.”
Now, the cheese product in question may indeed be Crumbelievable; I’ve not tried it. I do know that this commercial makes me feel a bit on the ancient side, though.
Link to Kraft’s site, where they are lauding the merits of this Crumbelievable cheese.