Snappy Copy Gets You Everywhere... Even Into Heaven

church sign
Originally uploaded by alpharat.

Church signs interest me, simply because I've often wondered where they get the ideas for their signs. Some of them are quite thought-provoking, and some are just plain punny.

I'd wondered if there was a newsletter or organization that supplied churches with their marquee ideas. I didn't think that each church had its own copywriter that supplied them with their signs, simply because churches probably couldn't afford a freelancer week after week, and volunteers wouldn't be so consistent either. Plus, if you live in an area with multiple churches, you'll see them start to repeat, and one would hope the churches weren't stealing them from one another, because of that whole commandment thing.

Well, now I know the truth. Apparently there are books on this sort of thing. Here's one. You should pick it up if you own a church. If you don't own a church, there's probably not much use in it, though.